This is the runway show that was held in the Melbourne Museum underground carpark. How very Melbourne hipster of you, Virgin Australia Melbourne Fashion Festival! It showcased some of Melbourne’s more indie/alternative brands – bul, Kuwaii, Limedrop, I Love Mr Mittens, Obus and Ryder.
I loved the classic, flattering cuts and the quirky understated prints that came down the runway. Almost everything that was showcased by these brands I could see hanging in my wardrobe this Autumn, and that’s a really important point for me, because often Australian fashion labels send beautiful pieces of art down the runway which are not work or uni or everyday appropriate at all! So kudos for that. I suppose my only real criticism is that the clothes seemed quite ‘safe’ and stuck to a formula. There was no particularly ‘WOW’ factor to anything. But if you find a winning formula, why change it, right?!
Well that’s a wrap! VAMFF is done and dusted for another year. See you next year!